Building in public means sharing your startup journey — wins, losses, revenue, product decisions — with the world. Here's why it works, how to do it, and what Indian founders are getting wrong about it.
Building in public (BIP) is the practice of openly sharing your startup's progress — revenue numbers, product milestones, failures, and learnings — with a public audience. It sounds counterintuitive. It produces remarkable results.
Start small. Commit to posting one honest update per week for 8 weeks. Document what you worked on, what you learned, and what's next. Don't worry about follower count. Consistency over time builds an audience.
The best first post: "I'm building [X] to solve [Y] problem. Week 1: here's where I'm starting from."
Indian founders who've built massive followings through transparency include several Zoho alumni, Razorpay founders, and numerous indie SaaS founders who started sharing before they had 100 followers.
[Join the Lvl1 Accelerator community](https://lvl1accelerator.com/accelerator) — a peer group of founders who share progress, hold each other accountable, and celebrate wins together.
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The path from zero to 100 customers is different from the path from 100 to 1000. Here's the tactical, India-specific playbook that founders in Chennai, Bangalore, and Mumbai are using to land their first 100.